Custom development
Need more than the plugin can do on its own?
I'm the developer behind Flexa Unsubscribe. Outside of this plugin, I help product owners design and ship custom web systems - online stores, patient portals, booking platforms - built on WordPress / WooCommerce or modern headless stacks.
Who I am
A WordPress developer who ships
I've spent years building production WordPress plugins, WooCommerce stores, and React-driven admin experiences (this documentation site is one of them). Engagements range from a single bug fix to a months-long custom build.
Every project starts with a short scoping call so I can either quote it confidently or tell you it's not the right fit. No surprise invoices, no “final 20%” that takes another six weeks.
Services
What I build
Pick the closest match - or describe your problem and I'll tell you which bucket it lands in.
WordPress plugins
Custom plugins from scratch, or extensions on top of WooCommerce, Easy Digital Downloads, LearnDash, Memberpress, etc. Includes WP.org-submission-ready code review.
WooCommerce stores
Theme builds, checkout customisations, B2B pricing rules, payment / shipping integrations, headless storefronts on Next.js.
React admin dashboards
Modern in-WP admin UIs (React + TypeScript + shadcn/ui) backed by the WP REST API - like the Flexa Unsubscribe admin app.
Headless & integrations
Decoupled front-ends (Next.js / Astro) talking to WordPress, plus third-party integrations: Stripe, Twilio, HubSpot, Mailchimp, Klaviyo, Zoho.
Performance & SEO audits
Core Web Vitals, query profiling, caching strategy, image / asset pipeline, schema markup. Concrete report with before / after numbers.
Rescue & maintenance
Inherit a broken / abandoned WP site, untangle it, get it back on supported versions, set up a sane deploy flow, hand it back documented.
Domain experience
Industries I’ve shipped for
Industry knowledge matters as much as code. These are the verticals where I've built enough to know the rough edges before you do.
E-commerce
WooCommerce stores, B2B portals, subscription products, multi-currency, headless storefronts, abandoned-cart automation.
Healthcare
Patient portals, appointment intake forms, HIPAA-aware data handling, secure document exchange, clinician dashboards.
Booking & scheduling
Multi-resource calendars, room / staff allocation, deposits & refunds, SMS / email reminders, Google Calendar sync.
Not on the list? Reach out anyway - most builds carry across verticals. If I've never touched your industry I'll say so.
How I work
From first message to launch
- 1
Discovery call (free, ~30 min)
We talk through the problem on WhatsApp / Google Meet. I push back on anything that smells wrong before you sign anything.
- 2
Written scope & fixed quote
You get a one-page scope: what's in, what's out, deliverables, timeline, price. Fixed-price for clear work, hourly for ongoing maintenance.
- 3
Build in the open
Weekly demo on a staging URL. Code in your GitHub from day one. You can stop at any milestone and keep everything that's been shipped.
- 4
Launch & handover
Deploy, smoke-test, documentation, a 14-day warranty window for anything I missed. Optional retainer for ongoing work.
What I don’t do
- Page-builder (Elementor / Divi) cosmetic redesigns.
- SEO link-building or content writing.
- Engagements where the “requirements” are a Slack channel without a single source of truth.
Let’s talk
Get in touch
WhatsApp is the fastest channel - usually a same-day reply during UTC+7 business hours. Feel free to lead with a one-paragraph problem statement; you don't need to have it scoped before reaching out.
+84 905 648 626
Tap the button to open WhatsApp with a starter message pre-filled - edit it freely, of course.
Prefer something other than WhatsApp?
Tell me in the first message and we'll switch - email, Telegram, Signal, scheduled Google Meet all work. WhatsApp is just where I keep an eye out fastest.